Media Convergence - how production companies use a variety of media to display their product.
Example: Film production companies having parent companies (conglomerate) that own or use other companies to advertise their product eg. through poster , magazine , apps , games , songs , social media and the internet.
How is Cross Media convergence Possible?
The answer is through Technological development and convergence.
Technological development - how technology enables media texts to be produced and distributed on multiple media devices.
The possibilities of benefiting in media convergence has encouraged many film production companies to aim more at producing movies content in the favour of mainstream audience.This is largely due to the fact that mainstream movies can be much more flexible to advertise their products into different platforms such as social media and the internet.