The appeal of 'Fight Club" to potential audiences
The opening scene of Fight Club gives a vicarious gratifications to the audience. Vicarious refers to experiencing something through someone else,in this case the film have start out by giving the audience different moving shots inside the main character’s body and slowly changing and revealing the normal surroundings and situations the main character is countering.During the scene a fast pace upbeat music was also being played building up more intensity and curiosity to the audience. This piece of technique can be used to apply on mainstream superheroes film such as spider man or the Avengers as a scene introducing the main character.The fast pace change of scenes from inside of the body to suddenly a stressful atmosphere changes and grabs the audience’s attention.
The opening scene of 'Se7en"
"Se7en" uses voyeuristic gratifications technique to seize the audience's attention in the beginning of its film. Voyeuristic is part of the 3 additional uses and gratifications theory which literally means spying on other people.This takes different shots of the main characters surroundings while not actually focusing on the main characters actual appearance or current action.Shots after shots getting closer to the main objective or action happening to the scene can slowly build up suspense and create questions inside the audiences mind.In this case "se7en" starts off slightly different by focusing right away at Morgan Freeman (1st objective) lying on his bed resting.After a few seconds Morgan made his first action by flicking over the metronome (a device used by musicians to create tempo by giving a regular tick.) .The camera now focuses on the metronome only and slowly zoom out switching to a bigger frame where Morgan and the ticking metronome(2nd objective) can both be seen.One important thing about the scene is the fact that as soon as the metronome comes into the scene everything seems to be completely silent allowing only the loud ticking metronome sound to be heard.Again this particular technique effectively catches the audience's attention and promptly build up suspense following with anxiety and can be related to another audience uses and gratifications "visceral".