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Media Institution

Institution

An organisation or establishment founded for a specific purpose.This could be dedicated to education,public service or culture.

Example: institution that produces Inception is Legendary Pictures;institution that distributes Inception is Warner Brothers.

Subsidiary

A company whose controlling interest is owned by another company.

Ex: Legendary Ent. is a subsidiary of Wanda Group.

Division

Discrete part of a company that may operate under the same name and legal responsibility but focuses on a specific different service or product.

Ex: legendary Pictures is division of Legendary Entertainment.

Conglomerate

An institution made up of a number of different companies that operate in a range of mediums.

Ex: The Conglomerate that own Legendary films and other subsidiary companies is Wanda group.

Demographics

Demographic information is used in media marketing to classify an audience into age, gender, race and other categories.

The Institution Power Pyramid

Wanda-conglomerate

Legendary Entertainment-subsidiary

Legendary Pictures

Inception-media product

Target Audience/Demographics

The first castrody to war is


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