Ideology
A world view,a system of values attitudes and beliefs which an individual, group or society holds to be true or important these are shared by a culture or society about how that society should function.
Eg. western magazines bears little to no relation to the measurements of the majority of western women.
Dominant ideologies
Ideologies that are told to us repeatedly by important social institutions such as church,law.education,government and media.
Ideologies or beliefs that we live in by in our day-to-day lives and often do not question-They have become ‘natural,common sense’ things to do.This effectively dissuades people from rebelling against theses beliefs and keeps a sense of stability in society.
Antonio Gramsci Theory
Dominant ideology is designed to help those in power to control society.
Cultural Hegemony
Serves the interests of the power bloc(ruling class), and perpetuates their dominance over the rest of society.(gratifications,illusion of choice)
counter-Analyse,evaluate information / form an opinion when it comes to your mind